Intelligent Systems (Natural language processing, Sentiment analysis Assignment

Intelligent Systems (Natural language processing, Sentiment analysis and Text mining ) - Assignment Example In this area, computations are involved and they end up in a natural language capable of processing opinions. It therefore give as detailed study into mood or emotion recognition, relevance computation, ranking, identifying source, giving genre distinction, and a summarization of the opinion (Pang & lee, 2008). Moreover, Pang & Lee (2008) states that in sentimental analysis texts need to be mapped to respective labels from a defined data set or through placing it from one end to another on continuum. Knowing above, a topic was to be investigated to determine the effectiveness of these analyses. The topic chosen included â€Å"saber tooth desktop† and in the rating, it occurred that 87% of the comment were positive and only 13% accounted for the negative. I downloaded it using sentiment140.com. However, reading through the tweets, it occurred to me that the facility was never accurate. It could never detect sarcastic messages, shortened words and it only analyzed the English pa rt of the messages. Moreover, from the data of about four sets, correlation was sought out in order to determine the accuracy of the method and it was noted that for the positive tweets there was an F harmonic of about 6.5% and for the negatives it showed 4.2%. Consequently, this is an indication that sentiment gave a dependable result though they are not 100% accurate. Moreover, the above topic could be downloaded directly using tweeter API. One needs to have a tweeter account, create an application, from the application, one is offered machine readable consumer key access token, and consumer secrets and from those, one can receive tweeter updates on any website they specified and coded with the relevant details given when sign in for a tweeter API account. From the gotten results using tweeter Prolog-WordNet libraries, it indicated that there is a correlation between the sent tweets and the message they were conveying however at a given sentiment polarity. Moreover, the extraction this time round had a higher number of tweets and gives a considerable proportion of 72% for the positive tweets and a 28% for the negative. As a result, it showed how the various entities or concepts were directly linked to positivity or negativity of the sentiment. It analyzed that a good percentage as it is expected of positivity was correct as well as that of negativity. However, it incorporated some percentages of negative side to the positive and those of positive to negative. In consequence, it may be argued that, even though the second process is much demanding in acquiring tweets and then analyzing them, it is much accurate than the first process especially in the case involving huge volumes of data. Moreover, the gotten data could be analyzed deeper to according to either it being positive and negative. It could be analyzed into who it involved-the company, workers, sales staff and any other person involved. Moreover, it was noted that for the two applied types, they give out results related to features of the search. For the music or sports related, there is one where conversion of search results is higher. Part Two Natural language processing (NPL) is the part of computer studies that deals with artificial intelligence especially involving interactions of machine-computers-languages and the linguistic part of human. It basically tries to give

Competition analysis and 4p's strategy analysis Case Study

Competition analysis and 4p's strategy analysis - Case Study Example Fleisher and Bensoussan stated that the current business environment is mainly characterized with heightened competition and therefore, for businesses to survive and remain profitable, they always have to be aware of strengthens possessed by their competitors and their weakness. Thereby use this information to capitalize on their key strengthens whilst making their weaknesses to be part of their strengths (34-38). The Paderno Cookware Company operates in a highly competitive environment since there are other key players in the industry such as Meyer Canada, which is a leading global distributor of metal cookware that have been manufactured by its affiliate companies. The second key competitor of Paderno is the Canadian cookware, which is a subsidiary of the BelKraft Group of Companies that specializes in the manufacture of the waterless cookware. The Meyer Canada Company offers a wide variety of cookware products that range from stainless steel, hard-anodized aluminum, and nonstick a luminum while the Canadian Cookware mainly specialize in production of waterless cookware that is health conscious. Another significant competitor of Paderno is the original Paderno cookware company from Italy, which still exist and it own the rights of the Paderno name in every country expect for Canada. The unique strengths of these competitors lies on the products that they manufacture and sells, more so for Meyer Canada, which produces a wide variety of products unlike the others include Paderno. The Meyer Canada Company poses a threat to the Paderno Cookware Company because of the fact that it has affiliates in various countries who are obligated to conduct an aggressive marketing campaign and sell the company’s products. The main threat that is posed by Canadian Cookware Company comes from the fact that it has branded itself as a cookware company that is health oriented meaning its products are health conscious and therefore, consumers who are conscious about their heal th will prefer the company’s products. The threat posed by the original Paderno company comes from the fact that it is able to used the Paderno brand name to market itself across other countries other than Canada, which means that it incur lower cost in marketing in foreign countries as compared to trying to promote a new brand name in a foreign country. These three competitors make opportunity for Paderno Cookware Company to be the only leading cookware company that focuses on manufacturing cookware using the highest grade of 18/10 stainless steel and bonding on the outside book of the products using a thick aluminum pad. Moreover, Paderno has an opportunity to increase further its sales because these competitors only exploit one sales avenue unlike Paderno, which exploits for avenues for selling and hence it is able to generate more sales revenue. 4Ps strategic analysis Borden described the 4Ps as the four key elements that marketers use or emphasize on, in order to effecti vely market products and/ or service thereby generate more sales (23-25). Solis stated that the 4Ps are controllable elements within an organization that can be exploited to create the main sources of a company’